Men and their aches and pains are now the target of the Health Ministry in Brazil. In August, last year, the government of Brazil launched The National Policy of Man’s Health or the policy for the health of the man.
The program aims at promoting access to health services for males who otherwise, perhaps by cultural and educational reasons, tend to look for health services when their ailment prevents them from working. In every three deaths that occur in Brazil, two are men's. The world over, men live on average five to seven years less than women.
As is the example with breast or other cancers, people tend to seek help when their disease is far too advanced for help and the program aims at just that: prevention. “Precious time is lost when that happens,” says José Gomes Temporão, Health Minister, “when they arrive at the health services it’s because they have reached a critical stage.”
R$ 613.22 million (Brazilian Real), or about US$ 300 million, will be allocated in a three-year time-frame, 2009 to 2011 on an eight-front approach, amongst them: communication initiatives, health promotion, service expansion and investment into the public health structure.
By the looks of it, it seems a revolution in men’s health is about to start. It was about time.