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Sunday, April 25, 2010

On Olive Skin and Bleaching Creams in the Middle East.

Racism, you say? Yes, there's a previous post about misplaced racism in a most mixed-up society like ours here in Brazil. However, this is not what I want to say. It is about veiled or blatant, your call, racism in the Middle East. As you will be able to ascertain in the video, dark skin is a no-no in media-related jobs in that part of the world. Poo, it's just a commercial, isn't it?

Are you shocked? I'm not. I'm flabbergasted! Nerve-shredding disbelief, to say the least. That coming from someone, an unwhite journalist, a mutt, in Brazil who is very much used to seeing ersatz Scandinavians presenting the news and making it to the top of our imperfect Cultural Industry.

I come from a country where footballers, as in Black soccer-players, and sports personalities, in their great majority, have Scandinavian wives. Not kidding.

The video on this post signals to a sad reality. The reality that, in emerging countries, if you want to reach the top you have to bleach your skin, and evidently, if you want to have someone on top of you, you should bleach your skin. What are you doing at four? I'm pure olive with a tropical tan. Er, with my original nose...


  1. This is not uncommon and it does send out the wrong signal! It's an obsession in the west as well where men of colour who are famous seek status by marrying outside their own ethnic group - that's the corruption that comes with fame and the need to keep an "image" and status up.

  2. I agree, Steve. The need to "prove" (and for approval) is stronger, I think.